Ariat believes in riders as Athletes. As athletes, riders put their bodies to the test every day. We create high performance apparel that keeps up. Ariat was founded on technology and innovation with the goal of making the highest-quality apparel for the world's top equestrian athletes. Ariat is a community of riders and people commited to those who ride, ranch, and work outdoors. Ariat plays as hard as they work, including family, friends, and living outdoors. Ariat strives redesign, reimagine, and reshape our world, while staying true to the values and traditions that keep us authentic.